Dr. Jeanine Schreurs (Maastricht)

Living with Less. A Sustainable Lifestyle PerspectiveA restraint, modest way of living is generally associated with negative connotations as poverty and shortage. This framing has a strong  ideological character, reflecting mainstream consumer aspirations (more is better). International  studies of  voluntary and unvoluntary downshifters however show a different perspective.  Living with less can be an enriching experience and an attractive way of life for people across social strata.


Dr. J. Schreurs
Researcher Consumer Studies and Sustainability